Opinion: Sustainability and purpose are crucial to the future of retail


Retail is facing a period of unprecedented change, as a focus on sustainability and having an authentic purpose become more important to brands and consumers while digital disruption continues.

Most retailers have sustainability on their agenda, but those who don’t prioritise it now are at risk of not surviving the next five to 10 years. Why? Climate and environmental issues are rising up both the consumer and corporate agendas.

At the World Economic Forum in Davos in January, a WEF survey of business leaders showed that the top-five business risks were all environmental.

WEF also published a consumer survey that showed 42% of millennials have begun or deepened a business relationship because a consumer company has had a positive impact on the environment.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.