Opinion: Retailers must adopt new normals for post-coronavirus world

George MacDonald

“Won’t it be great when things are back to normal?” you hear people say.

Yes, of course it will, but when normality resumes – even in the unlikely event that it looks like its pre-pandemic predecessor – the retailers that will be most successful will have adopted a new normal of their own making.

The health emergency has prompted some of the most successful businesses not to prepare simply for a return to all the past certainties and ways of doing business that enabled and sustained their ascent – but to accelerate strategies to bring success in new ways.

Food-to-go specialist Pret A Manger, for instance, is not just banking on office workers’ pent up demand for a skinny latte and their signature sarnie when offices open up again.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.