‘Retailers must be smarter than ever to pass Black Friday demand test’
By 
Nic Pentelow2020-11-10T06:30:00
With ecommerce sales already at a record high, the anticipated spike in online orders expected over the Black Friday and Cyber Monday period will put even greater strain on retailers and logistics providers alike.
Coupled with a second lockdown across England, it means retailers need to think smarter than ever and take urgent steps to keep up with demand and avoid the pitfalls created by these once-in-a-lifetime circumstances.
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