Boots, B&M and Halfords see early Christmas demand surge

A Boots Beauty Specialist prepares the shelves at new beauty hall in Fareham

Boots, B&M and Halfords are all seeing consumers preparing for the festive season earlier than ever, with sales in some Christmas categories outpacing pre-pandemic levels.

In its Christmas campaign launch, Boots noted that fragrance sales had risen 22% year on year in October, while premium beauty purchases had increased by 34% compared with the same period the previous year.

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