Superdrug has signed up one million customers to its new Beautycard loyalty scheme since launching on May 11.

Superdrug commercial director Steve Jebson said: “We are delighted by the instant success of the Beautycard.  Customers have really got behind the fact that with our card it’s not just about the points you get automatically, it’s about looking out for bonus points which really make a difference to their Beautycard balance.”

The Beautycard, which doubles as a handbag mirror, was launched with a campaign starring actress Joanna Page.

It allows customers to earn points online and in store, and customers can part pay for products too.

To celebrate the launch, Superdrug offered 50 bonus points for every £5 spent on Superdrug branded products until June 7.

Superdrug is owned by AS Watson.