Online accessories specialist Stylist Pick is to relaunch its site and push the button on a TV advertising campaign this autumn.
The subscription-only site is funding the recruitment drive drawing upon the £5m venture capital firms Index Ventures and Accel Partners invested in the company in April.
Stylist Pick chief creative officer Juliet Warkentin said: “We’re rebranding the site, doing TV ads and are starting a majorPR campaign.” Former Marie Claire editor and WGSN creative director Warkentin, who joined Stylist Pick in June, said membership of the fledgling site is doubling every month. The etailer is on schedule to break into profit early next year.
Subscribers pay £39.95 per month and complete a questionnaire to establish their profile and then one of Stylist Pick’s celebrity stylists selects accessories each month based on the member’s answers. All items are priced at £39.95.
Its the first time such a subscription-model has been used in UK fashion, according to Warkentin. She said: “It’s a successful model and promotes repeat custom.”
The retailer faces competition from Shoedazzle, co-founded by US reality TV star Kim Kardashian. Shoedazzle also uses stylists to select accessories and items are also priced at £39.95.