A campaign has been launched to raise the profile of retail and general commerce in Glasgow city centre.

The project is a drive to bring a Business Improvement District (BID) to Glasgow and is led by local retailers, Glasgow Chamber of Commerce and the council.

The proposed name of the BID is the Style Mile, which would intend to lift businesses in the city centre by increasing footfall and more actively marketing the retail offering, improving ease of access to shops and aiding long-term development of the city.

Proposals by the Style Mile’s leading organisations include PR events and campaigns to draw in shoppers and tourists. The move follows the successful application for a BID for Edinburgh city centre. There are more than 60 BIDs across the UK – the Style Mile would be Scotland’s sixth.

John Lewis Glasgow managing director Lesley Ballantyne, who is chairing the Style Mile steering group, said: “We are looking at this project as a serious opportunity to further strengthen Glasgow city centre’s retail and leisure offer. However, it will only progress with the support of the business community.”

Glasgow business representatives will vote on the plan towards the end of this year.