Worldview: How Swarovski and Grocery Neighbour are reinventing the store

Interior of the Swarovski Instant Wonder store in Milan

The Covid-19 pandemic is magnifying the need for retailers to rethink how physical space is used in the future.

Although much attention over the last year has been given to the boom in ecommerce and the shift away from stores, physical outlets remain a critical part of the shopping journey. 

Euromonitor International estimates that, in 2025, 76% of goods will still be bought in-store, although that would mark a reduction from the 81% in 2020. As the world moves into a “new normal”, retailers and brands are focusing on four key areas in order to prepare for what’s next.

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