'Welcome to Web -1.0, where pureplays struggle and stores are stars'

Gymshark store interior

Never mind the metaverse and Web 3.0 – as ecommerce players fall on tougher times, retailers must focus on creating genuinely multichannel models, writes Retail Week executive editor George MacDonald

A week of ecommerce car crashes  - including Amazon - has been counterbalanced by good news on the stores front.

After the online retail surge during the pandemic, the performance of prominent pureplays or predominantly online retailers has plummeted, but a raft of initiatives is bringing excitement to bricks and mortar.

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