In an interview at Maplin’s newly refitted Cambridge Beehive centre store, Meakin told Retail Week that its entire estate would soon be undergoing full or partial refurbishment.

The new-look stores are designed to better support sales of smart home products, which Meakin predicts are the next big thing in the electricals and technology market.

For the past three years, including Christmas 2016, drones have been of particular interest to Maplin’s loyal customer base.

But in order to square up to competition from pure-play rivals and Curry’s PC World, and retain relevance in the fast-moving industry, Meakin is introducing some major changes.

Along with the replenishment of its stores, Meakin is hoping to alter the overall perception of the brand with new signage and straplines.

He has also been developing Maplin’s services division, including a trial of its new home survey offer.

Looking to the year ahead, Meakin said inflation is likely to be the biggest headache in the category, with prices set to increase.

He also warned about the cost pressure of the newly increased national living wage on the business.