Ikea opened its fourth order and collection point today and its first inside a shopping centre as it continues to trial a range of smaller format stores across the UK.
The new store in Westfield Stratford City is the smallest of the new stores so far, covering around 9,500 sq ft.
The small-store design is part of the retailer’s UK expansion plans and is designed to bring its “range and expertise” closer to more customers. Ikea is exploring slightly different sizes and formats in selected markets and locations.
The units do not carry Ikea’s full product range, but act primarily as studios to plan purchases such as kitchens, wardrobes and sofas.
Customers are able to order from the online range either for home delivery or for collection at the premises but there are presently only around 40 products availble to take home on the day at the Westfield Stratford City store.
Ikea’s Birmingham, Aberdeen and Norwich units have on-site cafes where shoppers can try Ikea’s famous meatballs, but there is currently no food available in its Stratford store.
The furniture giant opened its third order and collection point at Dale End in Birmingham Central last week, and is set to open its fifth in Dublin next week.