Morrisons innovative ‘lab’ store in Preston has been mapped out by Google Street View.

Morrisons in Preston, mapped on Google Street View

The grocer has been using the shop as a testing ground for new ideas, hoping to inject more ‘retail theatre’ into the shopping experience whilst trying out different ways to bring its vertical integration in store.

The store features new technology to speed up the weekly shop, a revamped café offer, swift ‘tunnel scanners’ on each till to speed up the checkout process and TV screens advertising brands and an on-screen recipe advisor in the produce department.