Topman has launched a personal shopping suite in its flagship Oxford Street store in London.
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The new space, which has been designed to “echo the mood of a contemporary gentleman’s club”, features an Xbox gaming area, an honesty bar and an exhibition space for artwork.
The suite, based on the second floor of the Oxford Circus store, aims to simplify the time spent shopping through a basic appointment menu. This includes a 30-minute Express service, a one-hour Edit for key style updates and a two-hour ultimate wardrobe overhaul. Interiors expert Lee Broom, who previously worked with fashion designer Vivienne Westwood, helped design the new suite.