Toast, the French Connection-owned fashion, accessories and homewares retailer, has opened a pop-up store in Cheltenham that will become permanent in February.
The store is due to close on Christmas Eve and will then reopen , following a complete refit, as Toast’s eighth store in February.
The temporary store features wooden floors, stencils on the walls, trestle tables and variously sized open-fronted boxes used as display cabinets on the walls.
Toast, which has a strong mail-order arm, was said to be showing “encouraging” revenue increases when French Connection provided a trading update in November. The retailer is based in Llansamlet in South Wales.











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