‘The tired old retail-is-detail playbook is obsolete’

Christmas shoppers

Five fundamental and enduring disruptions evident in the US will impact retailers everywhere, argue Bain & Company London and San Francisco partners Jonathon Ringer and Aaron Cheris.

Over the past 24 months, retailers have faced a seemingly relentless barrage of challenges, including rising costs, supply chain constraints and labour shortages.

These have all been compounded by the impact of Brexit, ongoing Covid-19 disruption, geopolitical uncertainties and the yet-to-be-determined effects of the crisis in Ukraine

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