‘The mismatch between valuations and anticipated performance has never looked so wide’

Green and red graph lines laid over stock market figures to show profit and loss

As we sit at the beginning of December, there are many conflicting industry drivers for retail, which when combined lead to significant ambiguity moving into 2022. 

For consumers, on the one hand, savings have rarely been higher as a proportion of their income.

On the flipside, alongside an undoubted willingness to divert spending towards travel and leisure, consumers face much higher costs of living with significant tax increases, higher energy bills and wider inflationary pressures in travel and council tax particularly.

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