The Entertainer targets Spanish expansion with first branded store

The Entertainer, Valencia

Family-owned toy retailer The Entertainer has set its sights on expanding its own-brand store estate in Spain, following the opening of its first fascia in Valencia.

The opening follows a rebranding of Spanish toy retailer Poly’s existing store in the city. Poly, a chain of 39 shops, was acquired by The Entertainer in 2018. 

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