The Entertainer targets Spanish expansion with first branded store

The Entertainer, Valencia

Family-owned toy retailer The Entertainer has set its sights on expanding its own-brand store estate in Spain, following the opening of its first fascia in Valencia. 

The opening follows a rebranding of Spanish toy retailer Poly’s existing store in the city. Poly, a chain of 39 shops, was acquired by The Entertainer in 2018. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.