Super Thursday delivers a Christmas cracker – but is the retail party over?

Hand putting Christmas decorations away in a cardboard box

Despite surging numbers of Covid-19 cases and a perfect storm of external pressures threatening to derail the golden quarter, retail has delivered a merry Christmas. What did Super Thursday’s trading updates tell us about the sector’s seasonal performance – and the year ahead?

A raft of big-name retailers including Tesco, Marks & Spencer, Asos and Halfords updated the market today, adding to what has been a positive tone for UK retailers following the crucial Christmas period.  

Although growing concerns about the spread of the Omicron variant and the mounting cost-of-living squeeze could have dented consumers’ festive plans, Britons eager to make up for a lost Christmas last year flocked back to retail at the end of 2021. 

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