John Ryan heads west to see how Miss Sixty’s new two-floor boutique has pulled out all the stops, fitting into its rather high-end surroundings.

Miss Sixty has opened a new store on Brompton Road, London

Miss Sixty, Brompton Road, London

Miss Sixty has opened a new two-floor boutique store on the ritzy Brompton Road, London

For many in the world of store design, the mood is either austere or rough-and-ready – or perhaps both. It makes a change therefore, to see a store opening where the adjective that might most be readily applied is ‘flash’.

“The high-gloss finishes that are the hallmark of almost every part of the shop lend a glamour to a category that is more usually presented in semi-industrial store interiors”

Miss Sixty is an Italian jeans-led brand that has just opened the doors of its new store on London’s Brompton Road.

This two-floor boutique pulls out all the stops as far as fixtures and fittings are concerned with mirrors, chromed surfaces and internally-lit equipment – all making this a piece of store design eye-candy.

The high-gloss finishes that are the hallmark of almost every part of the shop lend a glamour to a category that is more usually presented in semi-industrial store interiors, and gives it a point of difference.

It also ensures that it fits in with the general atmosphere of this ritzy part of west London, and sets expectations about the price level of the offer.

Sometimes it pays to be counter-intuitive when it comes to store design, and this 240 sq m store stands as an example of that.