WHSmith’s latest travel retail concept, launched in Heathrow airport’s Terminal 2, features a mix of health and beauty, gifts, books and snacks to create a travel one-stop-shop.
The store, which has increased its floor space from 4,800 sq ft to 5,100 sq ft, features dedicated sections for each category with different fixtures, fittings and colour schemes to give a shop-within-shop feel.
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