Store gallery: WHSmith’s new ‘blended essentials’ Heathrow store

WHSmith Heathrow

WHSmith’s latest travel retail concept, launched in Heathrow airport’s Terminal 2, features a mix of health and beauty, gifts, books and snacks to create a travel one-stop-shop.

The store, which has increased its floor space from 4,800 sq ft to 5,100 sq ft, features dedicated sections for each category with different fixtures, fittings and colour schemes to give a shop-within-shop feel.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.