Store gallery: Under Armour unveils tech-driven Dubai flagship

Under Armour, Dubai

Under Armour has launched its new flagship store in Dubai Mall, marking the brand’s largest and most innovative store in the region.

The new store is spread across almost 14,000 sq ft and is packed with interactive tech to assist shoppers looking to learn more about the brand’s products and their benefits.

A 3D foot-scanner utilises AI technology to offer customers a 360-degree scan of their feet to help them find the best shoe for their needs.

Integration of the brand’s MapMyRun app in store creates a link between the brand and the customer’s activities, while touchscreens located throughout offer smart browsing and comparison options.

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