Store gallery: M&M’s opens Berlin flagship driven by digital experiences

Exterior of M&M's Berlin store

M&M’s new flagship in the heart of Berlin presents visitors with digital experiences inspired by the store’s location in the colourful German capital.

The store, located on the city’s well-known shopping street Kurfürstendamm, spans 33,000 sq ft across three floors and was created in partnership with external brand transformation group Landor & Fitch.

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