Despite its origins in ecommerce, Kiwi-American shoe retailer Allbirds has opened a string of bricks-and-mortar stores over the last year. The shop in Marylebone will be the brand’s 17th store globally, following recent openings in Tokyo and Austin, Texas.

Inspired by the surrounding area, the new store contains “quintessentially London” touches and colours: its chairs are painted “Regent’s Park green”; the red-brick counter is a nod to Marylebone station; and customers can get their hands on exclusive laces in colourways named Bakerloo Brown, Regent’s Park Green, and Lord’s Cricket White.