Harrods has opened a new Chocolate Hall as it concludes the restoration of its iconic food halls.

The London department store offers a range of chocolate experiences and products in the new hall, celebrating 150 years since it opened its first confectionery counter.

Harrods customers are able to watch live demonstrations from the retailer’s master chocolatiers, with fresh chocolate created on site.

They will also be treated to other theatrical experiences as Harrods chefs make everything from fresh bonbons and indulgent filled bars to chocolate-dipped confit fruit in full view.

Harrods has also partnered with a number of world-renowned confectionery brands, such as William Curley, Pierre Marcolini and Godiva.

Godiva’s iconic chocolate-dipped strawberries can be found at the dipping station, where customers can also select their own strawberries to be dipped for a mid-shop snack.

Harrods has also ensured that its sustainability commitments are prominent, using responsibly sourced cocoa in all new products and own-brand Harrods chocolate through working with accredited suppliers.

The opening of the Chocolate Hall marks the end of a four-year renovation programme of Harrods’ various food halls.

The hall was revamped by the same design team who worked on the rest of the food halls, preserving the original Edwardian architecture and making replicas where necessary.

Harrods managing director Michael Ward said: “The opening of our redeveloped Chocolate Hall is a hugely special moment for us. It is the final stage in our ambitious investment and redesign of our historic food halls, a project that has continued with passion and drive despite the challenges of the last year.

“It is also a perfect demonstration of what Harrods does best, harnessing the greatest strengths from our heritage while re-imaging luxury for a modern customer. 

“The launch of the Chocolate Hall not only brings the most evocative chocolate craftsmanship to life in an unparalleled setting, but also marks an important commitment towards responsible sourcing and welfare standards – something we are proud to uphold as the cornerstone of chocolate production at Harrods.”

Stores Week

Stores Week

How can retailers leverage and adapt their existing stores to meet new consumer demand while remaining profitable? What role will shops play in the overall retail mix and what are the KPIs that will really count? And what will the store of the future look like?

Retail Week’s inaugural Stores Week will seek to find the answers.

Each of our morning masterclasses – taking place on Tuesday, May 18, and Thursday, May 20 – will include two panel discussions and a fireside chat with top retailers and brands from the UK and overseas.