Swedish fashion giant H&M and Ikea’s largest franchisee Ingka Group have collaborated to open the first Atelier100 store at the Livat shopping centre in Hammersmith, west London.
In a first for the two iconic Swedish brands, H&M and Ingka Centres have teamed up to give the store a “hyper-local approach to retail” and create a space to “showcase London-based designers and creatives”.
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