Pep&Co, the Andy Bond-led value retailer, is poised to open its first store next week. Here is a sneak peek inside the Kettering branch.

The 4,000 sq ft shop, which stocks womenswear, kidswear and a small amount of homewares at the value end of the market, will open in the Newland Shopping Centre on July 1.

The retailer also revealed the regions its first 50 stores will open in over the coming weeks. There will be 14 stores in the Midlands, 11 in the North, 10 Southeast stores, eight in Scotland and seven in Wales and the Southwest.

The retailer, which is set to take on the supermarkets and value players such as Primark and Matalan, hired property agent Savills to lead a search for 3,000 sq ft to 5,000 sq ft high street stores in secondary towns.

The business is being headed by former Asda boss Andy Bond, as chairman, and backed by South African retail tycoon Christo Wiese.

In February Retail Week spoke to Pep&Co’s managing director Adrian Mountford. Read the full interview here.