Decathlon has opened a new smaller-format store in the heart of Bromley’s town centre.
The London store, spanning 10,000 sq ft, marks a change from the brand’s larger units, which are usually located in retail parks on the outskirts of towns.
Customers will still be able to locate items from around 70 sports, spread across two floors.
Visitors will also be encouraged to download the recently relaunched Decathlon app, which will allow them to scan products across the store for product information and reviews.
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