Store gallery: Chinese ecommerce giant launches robotic stores in Europe

Ocham store featuring clothing and kitchen appliances has unveiled tech-driven shops in two cities in the Netherlands, marking the opening of the Chinese company’s first physical stores in Europe.

The new stores, located in Rotterdam and Leiden, will be called Ochama, combining the words ‘omnichannel’ and ‘amazing’ and illustrating how plans to operate the stores.

Customers can order from a vast catalogue of products on the Ochama app, including fresh food, household appliances, beauty, fashion and home products. states that it is the first retailer in the Netherlands that will offer both food and non-food in the same app.

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