Amazon Style opened overnight at The Americana at Brand shopping centre in Glendale, allowing customers to shop a range of brands such as Steve Madden, Levi’s and Lacoste by scanning items using the app on their phones. 

The store features hundreds of brands curated by what Amazon has called “fashion creators” and also through “feedback provided by millions of customers shopping on Amazon.com”.

Much like the tech giant’s Amazon Fresh grocery stores, customers will need to scan the Amazon app to enter the store. They can then use the app to scan physical items and check digitally for colours and sizes, as well as details like customer reviews, and add items to a list to view later.