Store gallery: Amazon opens first ever Style fashion store in California

The menswear section of the Amazon Style store

Tech giant Amazon has opened its first-ever Style dedicated bricks-and-mortar fashion store in Glendale, California.

Amazon Style opened overnight at The Americana at Brand shopping centre in Glendale, allowing customers to shop a range of brands such as Steve Madden, Levi’s and Lacoste by scanning items using the app on their phones. 

The store features hundreds of brands curated by what Amazon has called “fashion creators” and also through “feedback provided by millions of customers shopping on Amazon.com”.

Much like the tech giant’s Amazon Fresh grocery stores, customers will need to scan the Amazon app to enter the store. They can then use the app to scan physical items and check digitally for colours and sizes, as well as details like customer reviews, and add items to a list to view later.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.