By Roland Bodenham2016-05-26T12:27:00+01:00
The Aldi Wine store is located in Boxpark, Shoreditch, and open from 26 to 28 May.
The design consists of glass wine displays and stations lined with tablets where customers can purchase wine to be delivered to their homes.
Aldi launched its online wine offer at the start of this year.
Customers are able to try before they buy online with a resident master of wine.
The tablets offer a look at Aldi's entire range of wines for sale.
Aldi's Veuve Monsigny Champagne Brut is Londoners’ most popular purchase from the Aldi site.
Shoppers in the Southeast have accounted for nearly one in five of all wine cases ordered to date.
Aldi has opened its first pop-up wine store for three days in Boxpark Shoreditch, highlighting its online wine offer and expertise.
Tesco has launched its first wine bar as part of a move to boost awareness of its Finest brand and drive ’retail-tainment’ in a competitive marketplace.
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