The global smart home technology retailer is opening its first UK flagship store in Birmingham following its entry into the UK market in September 2024.
Dreameâs new store spans two floors and is located at 25 New Street, in the heart of Birmingham. It will feature a full range of its premium cutting-edge products, including robot vacuums, wet and dry vacuums, lawn mowers, and personal care devices.
The brand says it has seen âremarkable successâ since its entry into the UK market as its high-end robotic vacuums have been selling out across key channels.
Its products are available through top UK retailers including Amazon, Currys.co.uk, Harvey Norman UK and Ireland, and Costco.co.uk. The brand has surpassed sales expectations and aims to become the number one robotic vacuum retailer by 2025.
In 2025, Dreameâs strategy will focus on advancing innovative products with design and cutting-edge technology that meet the needs of customers.
Dreame UK country manager Kurt Wang said: âThe opening of our first flagship store in Birmingham marks a key milestone in our UK journey.
âWith the X50 Series launch, we aim to make Dreame the top robotic vacuum brand in the UK by 2025, offering consumers an advanced, efficient, and intelligent cleaning solution.â
Dreame will continue to expand its retail presence and two new flagship stores will open in key locations to increase brand visibility and deepen customer connections.
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