Shop prices fall at fastest rate since 2006 as Covid-19 hammers sales

Regent Street

Shop prices fell at their fastest rate since 2006 as the coronavirus crisis and non-essential store closures drove struggling retailers to launch big promotions in categories such as clothing and furniture.

Shop prices in May fell 2.4% compared to a 1.7% decline in April, marking the fastest rate since the BRC-Nielsen shop price index began recording data in December 2006.

The fall was also below the 12- and six-month average price decreases of 0.7% and 1.0% respectively. 

The drop in shop prices was largely driven by the sharp decline in non-food categories, which recorded a 4.6% fall in May compared to 3.7% in April. This was also the steepest rate of decline since the index was launched.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.