Shop price deflation driven by retailers offering deep discounts

Liverpool Christmas shopping street

Source: Getty Images/iStock/Circle Creative Studio

Shop price deflation in the first month of the year was driven by retailers offering customers deep discounts during the period.

Overall shop price deflation was 0.7% in January, above deflation of 1% in the previous month and slightly above the three-month average of -0.8% - the lowest rates seen since August 2021, according to the latest BRC-NielsenIQ shop price index data.

 

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