Selfridges Nike stadium Selfridges, London

Nike Stadium, Selfridges

England may have endured World Cup failure, but for the polyglot masses thronging Oxford Street, there is still everything to play for. Which is perhaps where Selfridges scores with its pop-up stadium located in the basement of its central London flagship.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.