Young fashion brand Pretty Green has opened its first standalone store - a pop-up shop on Carnaby Street, London.
The 2000sq ft store will have two floors and will sell a range of exclusive one-off pieces as well as the Pretty Green Black Label and Green Label spring 10 collections.
The basement area will feature a panoramic image of the label’s founder, Oasis frontman Liam Gallagher, on Brighton beach and a Lambretta Li 150 series 3 replica scooter.
Gallagher chose Carnaby Street for the first Pretty Green pop-up shop because the brand is inspired by the art, music and culture of the 1960’s, when the street was in its heyday.
The store, called Pretty Green Temporary, will open at 11am tomorrow at 57 Carnaby Street, London.