Pret a Manger has long been an imaginative business and its latest venture, a coffee subscription designed to help it adapt to ongoing market shifts accelerated by Covid, shows that it still is.
The pandemic has decimated footfall in Pret’s traditional city-centre playgrounds – especially London – and prompted the coffee and sandwich chain to take cost-saving measures. It is closing 30 branches and axing 2,800 jobs.
But Pret is not, in contrast to some retailers, relying on cost savings and cutbacks to see it through. The business is adapting its model fast to reflect changed conditions.
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