Orange and T-Mobile’s newly created parent company is considering opening dual-branded stores.
Everything Everywhere was unveiled last week as the new name for the company operating the Orange and T-Mobile brands.
Orange currently has 420 shops and T-Mobile has 293.
An Everything Everywhere spokesman told Retail Week that, “where Orange and T-Mobile are next to each other, or there is a requirement for both to exist”, it will consider opening a dual-branded store, still using the Orange and T-Mobile brands. It is also seeking further concessions. At present Orange has 25 to 30 concessions in HMV stores.
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