Opinion: Far from terminal decline, the physical store is entering a new age

Suzy Ross

Despite countless headlines to the contrary, the physical store is far from dead. In fact, in many places, it’s thriving.

Pioneering retailers understand that in the face of unprecedented disruption, the possibilities of what a physical retail environment offers have to change – and dramatically.

Retailers that are resurrecting the potential of physical formats are doing so with a sharp focus on who their customers are and what they want most. They’re investing time and money in getting to know customers’ needs and expectations in detail. Armed with those insights, they are creating new and different experiences that hit home with their most valuable customers.

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