After the optimism of November that saw West End footfall rise above pre-pandemic levels for the first time, the steady drizzle of Covid restrictions and warnings has dampened any Christmas spirit, writes Jace Tyrell of New West End Company.
While the safety of the public remains our top priority and we fully support the re-introduction of mandatory face coverings, the hammer blow of a renewed work-from-home order means that the last full week of work before the Christmas break will inevitably not meet earlier optimistic projections.
On the back of subdued footfall from two winter storms and a tube strike, the recovery strategies of many retail and hospitality businesses are once again switching into survival mode.
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