Morrisons is rolling out its garden centre offer to 30 stores this month after trialling it at its revamped store in Kirkstall.
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The garden centre offer utilises the outdoor areas of the shop as part of the grocer’s plans to maximise space. A spokeswoman said the move is “a further development in our non-food strategy in response to consumer demand”.
The garden centre mainly stocks plants, while also offering complementary products such as compost, plant food and bark chips.
The roll-out is being handled by trades specialist director Tim Robinson. The spokeswoman said: “The overall aim is to make more people aware of our exceptional value, and the quality and the range that we have available.
We hope longer term to become a destination shop for our customers’ gardening needs.”
The Kirkstall store was the first of chief executive Dalton Philips’ ‘Lab’ stores where he is trialling several different things, such as a revamped fresh food offer.