Chinese lifestyle retailer Miniso is set to open its first store in east London at Westfield Stratford City in March.


The soon-to-open Miniso at Westfield Stratford City marks the ongoing success of its physical stores in London

Miniso’s latest store, set to open on March 1, will be its seventh physical location in London following the success of its flagship store on Oxford Street and largest store in Camden.

Spanning over 2000 sq ft, the store is the retailer’s second to feature its new beauty and self-care range, showcasing face scrubs, hand cream and eye masks, as well as exclusive beauty collections from value beauty brand Mad Beauty and K-Beauty brand TonyMoly.

The new Miniso store will also carry a wide range of its best-selling items, including plush toys, affordable homewares and cute accessories

Saad Usman, chief operating officer at Miniso UK, said: “We’re thrilled to bring Miniso joy to east London with our newest store at Westfield Stratford City. Not only is this Miniso’s seventh store in London but it’s the second Westfield location in London.

“We’re excited to be broadening our beauty offerings with the second launch of Miniso’s beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices.”