Miniso opens largest UK store to be 'vibrant hub of joy'

Drinks on display at Miniso Camden store in London

Chinese lifestyle retailer Miniso has opened its largest UK store in the heart of Camden, showcasing its extensive range of beauty, toys, general merchandise, tech and food.

The 4,110 sq ft flagship opened on Camden High Street on February 14 to a queue of excited customers, with the first 400 shoppers receiving a goody bag valued at more than £25 with any purchase.

The new Miniso store stands out from its other 26 UK stores as this is the first to have dedicated zones for key ranges such as Hello Kitty products, new beauty lines, snacks and Blind Box collectibles, which have proved popular on social platform TikTok.


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