‘Make no mistake – Amazon still has big ambitions in bricks and mortar’

Exterior of Amazon Fresh store in London

Amazon might be calling time on its bookshops and 4-star stores, but rivals should not be fooled – the etail titan remains hell-bent on making its mark in bricks-and-mortar retail, warns George MacDonald. 

The surprise news that Amazon is to shut a raft of shops may tempt some to believe it cannot replicate its online success in bricks and mortar. 

A few hard-pressed retailers, long used to struggling with the economics of challenged stores – their problems often exacerbated if not entirely caused by Amazon – may be enjoying a frisson of schadenfreude that the Seattle giant has decided to close its 68 bookshops and 4-star shops.

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