Iconic department store Liberty is to almost double the size of its beauty hall and unveil a new theatrical feel.

Designed by agency 20/20, the beauty hall at the Regent Street shop will expand from 2,300 sq ft to 4,200 sq ft, opening in June.

Using the concept of theatre, the hall has been designed to represent a customer journey, where a stressed, city shopper is enticed into the hall from the busy streets to its calming, pampered surroundings.

New brands will also be introduced to the hall when it reopens.