July shop prices fall as retail tries to lure shoppers back to high street

high street

Shop prices have fallen for the fourteenth consecutive month, as retailers take to discounting to tempt customers back to stores.

Shop prices fell 1.3% in July, as retailers continue to feel the effects of the coronavirus pandemic, according to the latest figures from the BRC and Nielsen.

While this was a marginal improvement from the 1.6% decline seen in June, it is evident this is still a difficult time for the retail industry. 

This figure was below the 12-month average price decrease of 0.9%, but above the six-month average price decrease of 1.4%.

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