Shop prices have fallen for the fourteenth consecutive month, as retailers take to discounting to tempt customers back to stores.
Shop prices fell 1.3% in July, as retailers continue to feel the effects of the coronavirus pandemic, according to the latest figures from the BRC and Nielsen.
While this was a marginal improvement from the 1.6% decline seen in June, it is evident this is still a difficult time for the retail industry.
This figure was below the 12-month average price decrease of 0.9%, but above the six-month average price decrease of 1.4%.
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