John Lewis opened the biggest Department store in Wales this morning in Cardiff’s St David’s Centre.

The 280,000 sq ft shop — the retailer’s largest outside London — anchors the extended development and was the first to open. It will employ about 800 people.

The store is the first to feature a new-look fashion department including a designer area, denim wall and contemporary jewellery and accessories fixtures. The retailer said: “The concept has no defined walkways, allowing shoppers a sense of discovery.

The shop is also the first to include computer access points.

John Lewis Cardiff managing director Liz Mihell said: “Our opening is the culmination of a lot of hard work and preparation. Cardiff is a growing and vibrant city.”

Opening day draws include models who will be “living mannequins” and a male voice choir.