John Lewis has teamed up with travel firm Kuoni to sell holidays.
Kuoni concessions are making debuts in four John Lewis stores this autumn, including one that opened this week at the flagship Oxford Street branch.
It is another example of John Lewis diversifying. The retailer already offers home broadband and insurance.
Kuoni concessions will open in Reading on October 29 and Cardiff on November 5.
A Southampton concession opened last week. John Lewis said there will be “more to follow in the future”.
The concessions range from 444 sq ft to 821 sq ft and combine the “look and feel of the two brands, with John Lewis furniture and Kuoni fittings”. They will provide the full range of holidays available from Kuoni shops.
Kuoni will also offer John Lewis travel insurance.
John Lewis director of commercial operations Sean Allam said: “We already have a strong customer base in our travel insurance services, so opening travel concessions in our shops feels like a natural step.”