Jace Tyrrell: ‘Oxford Street will recover, but it needs to evolve to prosper’

Oxford Street

Reports of the death of Oxford Street, and the UK high street more generally, have been greatly exaggerated. But to ensure its future, the district must look to diversify its retail offering in order to truly thrive.

The negative impact Covid-19 has had on the West End is undeniable. Retailers and hospitality businesses have been starved of customers for extended periods of time, forced to pause their business operations sometimes at a moment’s notice.

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