Intu to trial ‘direct retailing’ at Broadmarsh shopping centre


Institutional landlord Intu has launched a ‘direct retailing’ trial at its Broadmash site as part of its new strategy to revamp its flagging shopping centre portfolio.

Intu is opening the Birdhouse Cafe on its Broadmarsh shopping centre in Nottingham, which it said will “breathe new life into the high street and give a fresh boost to independent retailers”.

The cafe will work with locally based suppliers and will also provide retail and events space to other local “small and start-up brands”.

A spokesman for the landlord said that the direct retailing concept was “essentially Intu selling directly to customers” and said the cafe will be run “as a standalone, rent-paying tenant on the site

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Six free articles a month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.