Interview: Backlash co-founder Katie Peake on making the high street pop again
Following a successful year of developing innovative and exciting pop-up spaces, Backlash co-founder and creative director Katie Peake talks to Retail Week about how pop-ups are revitalising the high street and creating unique experiences for customers and retailers
Founded in 2017, Backlash set out to be disruptive and different by combining the advertising, design and business backgrounds of co-founders Katie Peake, James Barnes and Aarron Taylor.
After spending years in creative advertising roles, Peake helped set up Backlash to deliver “big agency thinking without the price tag” and has since helped a number of beauty and fashion retailers use the company’s expertise to create pop-up spaces.
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